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Marin

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Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015

Get The White Paper

Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015

Search remains the cornerstone of most marketing budgets. With its strong ROI, easily measured metrics, and maturity as a digital marketing channel, it’s poised to become even more of an important strategy for online advertisers – especially in the expanding world of mobile. We looked at the Marin Global Online Advertising Index, which consists of advertising data from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform. This provided us with insights on how consumers would influence search behavior for the rest of 2015 – and we devised a few recommendations for capitalizing on the results. Use our white paper, Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015, to understand current trends and plan for the second half of 2015. This instructive report includes:
  • Data charts detailing projected search and click spend in 2H 2015
  • Insights on how consumer behaviors will affect desktop and mobile spend
  • How Google’s Product Listing Ads will impact click performance
  • Three ways to effectively allocate your search budget
  • Plus more comprehensive and insightful analysis
Get your copy of this informative guide today.
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